Compare
Compare 52 AI tools across 13 categories: pricing, free plans, ratings and who each tool is best for, at a glance. Every price is checked against the tool’s official pricing page.
General-purpose AI assistants for writing, research, analysis and everyday questions. Ranked by our rating, with prices checked against official pricing pages.
| Tool | Best for | Starting price | Free plan / trial | Rating |
|---|---|---|---|---|
| Claude | Writers, analysts and developers who work with long documents and code | Free; Pro from $17/month billed annually | Free plan available | ★ 4.7 |
| ChatGPT | Anyone who wants one AI assistant for writing, research, analysis and everyday tasks | Free; Go from $8/month, Plus $20/month | Free plan available | ★ 4.6 |
| Perplexity | Researchers, students and professionals who need fast answers with sources | Free; Pro $20/month or $200/year | Free plan available | ★ 4.4 |
| Google Gemini | People and teams who already use Gmail, Google Docs and Android | Free; AI Plus $4.99/month, AI Pro $19.99/month | Free plan available | ★ 4.4 |
| Microsoft Copilot | Individuals and companies that work in Word, Excel, Outlook and Teams | Free; Microsoft 365 Personal $9.99/month, Copilot Business $18/user/month | Free plan available | ★ 4.3 |
| Grok | X users and developers who want real-time trends plus Grok and Cursor in one plan | Free; Plus $8/month | Free plan available | ★ 4.2 |
AI for campaigns, ads, CRM, content and SEO-driven marketing. Ranked by our rating, with prices checked against official pricing pages.
| Tool | Best for | Starting price | Free plan / trial | Rating |
|---|---|---|---|---|
| HeyGen | Marketers, creators and businesses making avatar and translated videos | Free; Creator $29/month or $24 billed yearly | Free plan available | ★ 4.8 |
| Frase | Content teams and SEO writers who want to rank in Google and get cited by AI | From $39/month billed yearly ($49 monthly) | 7-day free trial, no card | ★ 4.8 |
| Surfer SEO | Content teams, SEO agencies and bloggers who publish regularly | $49/month (billed yearly) | Free start option | ★ 4.8 |
| Predis.ai | E-commerce brands and creators who need lots of social videos and carousels | From $19/month billed yearly ($32 monthly) | 3-day free trial | ★ 4.7 |
| Writesonic | Marketing teams focused on getting their brand mentioned in AI answers and search | From $79/month billed annually | No free plan | ★ 4.7 |
| Canva | Small businesses, marketers, creators and teams who need quick on-brand designs | Free; Pro $144/year (about $12/month) | Free plan and free trial of Pro | ★ 4.7 |
| Jasper | Marketing teams and agencies that need on-brand content at scale | $59/month (billed yearly) | 7-day free trial | ★ 4.7 |
| Ocoya | Small businesses and agencies that want AI to create and schedule social posts | From $29/month | 7-day free trial | ★ 4.6 |
| Ahrefs | SEO professionals, agencies and in-house teams that need the best backlink data | From $129/month (Starter $29/month) | Free Ahrefs tools for site owners | ★ 4.5 |
| Sprout Social | Brands and agencies that need polished reporting, engagement and listening | From $79/seat/month billed annually (Essentials) | 30-day free trial, no card | ★ 4.4 |
| Semrush | Marketing teams and agencies that need SEO plus AI search visibility in one platform | Free; SEO plan from $139/month | Free trial | ★ 4.4 |
| HubSpot AI | Small and mid-size businesses that want AI inside one marketing and sales CRM | Free; Starter from $7/seat/month (new customers) | Free plan available | ★ 4.4 |
| Hootsuite | Marketing teams and agencies that need scheduling, engagement and listening in one place | From $99/user/month billed annually | 14-day free trial | ★ 4.3 |
| Buffer | Creators, freelancers and small businesses that want affordable, easy scheduling | Free; Essentials $5/channel/month billed yearly | Free plan available | ★ 4.3 |
| Moz | Small businesses and beginner to intermediate SEOs | From $49/month (Starter) | Free trial | ★ 4.3 |
| AdCreative.ai | Performance marketers and e-commerce brands that need many ad variations fast | From $39/month (20 credits) | Free trial | ★ 4.3 |
| Ubersuggest | Solopreneurs and small businesses doing their own SEO on a budget | From $12/month or $120 lifetime | 7-day free trial | ★ 4.2 |
| Copy.ai | Sales and marketing teams that want to automate repeatable GTM work | $24/month (billed yearly) | Free to try | ★ 1.8 |
Keyword research, site audits, content optimization and AI search visibility. Ranked by our rating, with prices checked against official pricing pages.
| Tool | Best for | Starting price | Free plan / trial | Rating |
|---|---|---|---|---|
| Frase | Content teams and SEO writers who want to rank in Google and get cited by AI | From $39/month billed yearly ($49 monthly) | 7-day free trial, no card | ★ 4.8 |
| Surfer SEO | Content teams, SEO agencies and bloggers who publish regularly | $49/month (billed yearly) | Free start option | ★ 4.8 |
| Writesonic | Marketing teams focused on getting their brand mentioned in AI answers and search | From $79/month billed annually | No free plan | ★ 4.7 |
| Ahrefs | SEO professionals, agencies and in-house teams that need the best backlink data | From $129/month (Starter $29/month) | Free Ahrefs tools for site owners | ★ 4.5 |
| Semrush | Marketing teams and agencies that need SEO plus AI search visibility in one platform | Free; SEO plan from $139/month | Free trial | ★ 4.4 |
| Moz | Small businesses and beginner to intermediate SEOs | From $49/month (Starter) | Free trial | ★ 4.3 |
| Ubersuggest | Solopreneurs and small businesses doing their own SEO on a budget | From $12/month or $120 lifetime | 7-day free trial | ★ 4.2 |
AI writers, editors and paraphrasers for every kind of content. Ranked by our rating, with prices checked against official pricing pages.
| Tool | Best for | Starting price | Free plan / trial | Rating |
|---|---|---|---|---|
| Frase | Content teams and SEO writers who want to rank in Google and get cited by AI | From $39/month billed yearly ($49 monthly) | 7-day free trial, no card | ★ 4.8 |
| Writesonic | Marketing teams focused on getting their brand mentioned in AI answers and search | From $79/month billed annually | No free plan | ★ 4.7 |
| Grammarly | Students, professionals and teams who write in English every day | Free; Pro $12/month | Free plan and Pro free trial | ★ 4.7 |
| Claude | Writers, analysts and developers who work with long documents and code | Free; Pro from $17/month billed annually | Free plan available | ★ 4.7 |
| Jasper | Marketing teams and agencies that need on-brand content at scale | $59/month (billed yearly) | 7-day free trial | ★ 4.7 |
| ChatGPT | Anyone who wants one AI assistant for writing, research, analysis and everyday tasks | Free; Go from $8/month, Plus $20/month | Free plan available | ★ 4.6 |
| Notion AI | Teams that already plan, document and manage projects in Notion | $20/member/month (Business) | AI trial on Free and Plus | ★ 4.6 |
| QuillBot | Students and writers who rewrite, summarize and check text often | Free; Premium $8.33/month billed annually | Free plan; 3-day money-back guarantee | ★ 4.4 |
| Copy.ai | Sales and marketing teams that want to automate repeatable GTM work | $24/month (billed yearly) | Free to try | ★ 1.8 |
Design, UI, branding and logo tools with built-in AI. Ranked by our rating, with prices checked against official pricing pages.
| Tool | Best for | Starting price | Free plan / trial | Rating |
|---|---|---|---|---|
| Canva | Small businesses, marketers, creators and teams who need quick on-brand designs | Free; Pro $144/year (about $12/month) | Free plan and free trial of Pro | ★ 4.7 |
| Figma AI | Product designers and teams building apps and websites in Figma | Free; Full seat $16/month (annual) | Free Starter plan | ★ 4.6 |
| Adobe Firefly | Designers, marketers and brands who need commercially safe AI images and video | Free; Standard $9.99/month | Free plan and free trial | ★ 4.4 |
| Stable Diffusion | Technical creators and developers who want full control and no per-image fees | Free (Community License); Brand Studio from $50/month | Free to download | ★ 4.3 |
| Midjourney | Designers, marketers and artists who want striking, high-quality visuals | $8/month (billed yearly) | No | ★ 4.2 |
| Runway | Filmmakers, creators and agencies producing AI video and visual effects | Free credits; Standard $12/month billed yearly | 125 free one-time credits | ★ 4.1 |
| DALL·E | ChatGPT users who want quick images by describing them in plain language | Free in ChatGPT; Plus $20/month | Free in ChatGPT with limits | ★ 4.1 |
| Looka | New businesses that need a logo and brand assets quickly and cheaply | Logos from $35; Brand Kit $96/year | Free to design; pay to download | ★ 2.7 |
Create images and artwork from text prompts. Ranked by our rating, with prices checked against official pricing pages.
| Tool | Best for | Starting price | Free plan / trial | Rating |
|---|---|---|---|---|
| Canva | Small businesses, marketers, creators and teams who need quick on-brand designs | Free; Pro $144/year (about $12/month) | Free plan and free trial of Pro | ★ 4.7 |
| Adobe Firefly | Designers, marketers and brands who need commercially safe AI images and video | Free; Standard $9.99/month | Free plan and free trial | ★ 4.4 |
| Stable Diffusion | Technical creators and developers who want full control and no per-image fees | Free (Community License); Brand Studio from $50/month | Free to download | ★ 4.3 |
| Midjourney | Designers, marketers and artists who want striking, high-quality visuals | $8/month (billed yearly) | No | ★ 4.2 |
| DALL·E | ChatGPT users who want quick images by describing them in plain language | Free in ChatGPT; Plus $20/month | Free in ChatGPT with limits | ★ 4.1 |
| Pika | Creators who want to experiment with many AI video and image models cheaply | Free; Starter $10/month or $8 billed yearly | Free plan (credit packs) | ★ 2.2 |
AI pair programmers, agents and app builders for developers. Ranked by our rating, with prices checked against official pricing pages.
| Tool | Best for | Starting price | Free plan / trial | Rating |
|---|---|---|---|---|
| Claude Code | Developers who want an AI agent to handle multi-file changes, refactors and tests | Included with Claude Pro from $17/month | No free plan; API pay-as-you-go available | ★ 4.8 |
| Claude | Writers, analysts and developers who work with long documents and code | Free; Pro from $17/month billed annually | Free plan available | ★ 4.7 |
| Cursor | Developers who want an AI-native editor with a powerful built-in agent | Free; Plus $8/month, Premium $30/month | Free plan available | ★ 4.6 |
| Figma AI | Product designers and teams building apps and websites in Figma | Free; Full seat $16/month (annual) | Free Starter plan | ★ 4.6 |
| Replit | Founders, beginners and makers who want to build and launch apps without local setup | Core from $18/month billed annually ($20 monthly) | Free Mode usage included | ★ 4.4 |
| GitHub Copilot | Developers and engineering teams already working on GitHub | Free; Pro from $10/month | Free plan available | ★ 4.4 |
| Grok | X users and developers who want real-time trends plus Grok and Cursor in one plan | Free; Plus $8/month | Free plan available | ★ 4.2 |
Schedule, create and analyze social content with AI. Ranked by our rating, with prices checked against official pricing pages.
| Tool | Best for | Starting price | Free plan / trial | Rating |
|---|---|---|---|---|
| Predis.ai | E-commerce brands and creators who need lots of social videos and carousels | From $19/month billed yearly ($32 monthly) | 3-day free trial | ★ 4.7 |
| Ocoya | Small businesses and agencies that want AI to create and schedule social posts | From $29/month | 7-day free trial | ★ 4.6 |
| Sprout Social | Brands and agencies that need polished reporting, engagement and listening | From $79/seat/month billed annually (Essentials) | 30-day free trial, no card | ★ 4.4 |
| Hootsuite | Marketing teams and agencies that need scheduling, engagement and listening in one place | From $99/user/month billed annually | 14-day free trial | ★ 4.3 |
| Buffer | Creators, freelancers and small businesses that want affordable, easy scheduling | Free; Essentials $5/channel/month billed yearly | Free plan available | ★ 4.3 |
AI tutors, study apps and online learning platforms. Ranked by our rating, with prices checked against official pricing pages.
| Tool | Best for | Starting price | Free plan / trial | Rating |
|---|---|---|---|---|
| Grammarly | Students, professionals and teams who write in English every day | Free; Pro $12/month | Free plan and Pro free trial | ★ 4.7 |
| Duolingo | Beginners who want a fun daily habit for learning a language | Free; Super from about $7/month billed yearly | Free plan and Super free trial | ★ 4.5 |
| Coursera | Adults building career skills and earning recognized certificates | Free courses; Coursera Plus $59/month or $399/year | 7-day free trial | ★ 4.5 |
| Khanmigo | Students, parents and teachers who want safe, guided AI tutoring | Free for teachers; $4/month or $44/year for learners | Free for teachers | ★ 4.5 |
| Quizlet | Students who study with flashcards and want AI to create and quiz them | Free; Plus $35.99/year or $7.99/month | Free plan available | ★ 4.5 |
| Speechify | Students, busy professionals and people with dyslexia who prefer listening to reading | Free; Premium $139/year or $29/month | Free plan and Premium trial | ★ 4.4 |
| QuillBot | Students and writers who rewrite, summarize and check text often | Free; Premium $8.33/month billed annually | Free plan; 3-day money-back guarantee | ★ 4.4 |
| Perplexity | Researchers, students and professionals who need fast answers with sources | Free; Pro $20/month or $200/year | Free plan available | ★ 4.4 |
Text to speech, voice cloning and voiceover tools. Ranked by our rating, with prices checked against official pricing pages.
| Tool | Best for | Starting price | Free plan / trial | Rating |
|---|---|---|---|---|
| Murf | Marketers, trainers and businesses creating voiceovers for videos and presentations | Studio from $19/month; API from $0.01 per 1,000 characters | Free trial; $10 free API credit | ★ 4.7 |
| WellSaid Labs | Corporate training, marketing and product teams that need consistent, safe voiceovers | From $10/month billed yearly ($19 monthly) | Free trial, no credit card | ★ 4.6 |
| ElevenLabs | Creators, publishers and developers who need the most natural AI voices | Free; Starter $6/month | Free plan available | ★ 4.5 |
| Speechify | Students, busy professionals and people with dyslexia who prefer listening to reading | Free; Premium $139/year or $29/month | Free plan and Premium trial | ★ 4.4 |
Generate videos, avatars and visual effects with AI. Ranked by our rating, with prices checked against official pricing pages.
| Tool | Best for | Starting price | Free plan / trial | Rating |
|---|---|---|---|---|
| HeyGen | Marketers, creators and businesses making avatar and translated videos | Free; Creator $29/month or $24 billed yearly | Free plan available | ★ 4.8 |
| Synthesia | Companies producing training, onboarding and internal communication videos | Free; Starter $19/month | Free Basic plan | ★ 4.6 |
| ElevenLabs | Creators, publishers and developers who need the most natural AI voices | Free; Starter $6/month | Free plan available | ★ 4.5 |
| Adobe Firefly | Designers, marketers and brands who need commercially safe AI images and video | Free; Standard $9.99/month | Free plan and free trial | ★ 4.4 |
| Runway | Filmmakers, creators and agencies producing AI video and visual effects | Free credits; Standard $12/month billed yearly | 125 free one-time credits | ★ 4.1 |
| Pika | Creators who want to experiment with many AI video and image models cheaply | Free; Starter $10/month or $8 billed yearly | Free plan (credit packs) | ★ 2.2 |
Project, task and calendar tools with AI built in. Ranked by our rating, with prices checked against official pricing pages.
| Tool | Best for | Starting price | Free plan / trial | Rating |
|---|---|---|---|---|
| ClickUp | Teams that want tasks, docs, chat and AI in one workspace | Free; Core $9/user/month billed yearly | Free Forever plan | ★ 4.6 |
| Notion AI | Teams that already plan, document and manage projects in Notion | $20/member/month (Business) | AI trial on Free and Plus | ★ 4.6 |
| Taskade | Small teams and solo users who want an affordable AI-first workspace | Free; Starter $6/month billed yearly | Free plan available | ★ 4.5 |
| Motion | Busy professionals and small teams who want AI to schedule their work | Pro AI from $19/seat/month billed annually | Free trial | ★ 4.5 |
| Asana | Teams coordinating projects and goals across departments | Free; Starter $10.99/user/month billed annually | Free Personal plan and trial | ★ 4.4 |
AI for teams, operations, sales and internal work. Ranked by our rating, with prices checked against official pricing pages.
| Tool | Best for | Starting price | Free plan / trial | Rating |
|---|---|---|---|---|
| ClickUp | Teams that want tasks, docs, chat and AI in one workspace | Free; Core $9/user/month billed yearly | Free Forever plan | ★ 4.6 |
| Synthesia | Companies producing training, onboarding and internal communication videos | Free; Starter $19/month | Free Basic plan | ★ 4.6 |
| Notion AI | Teams that already plan, document and manage projects in Notion | $20/member/month (Business) | AI trial on Free and Plus | ★ 4.6 |
| Taskade | Small teams and solo users who want an affordable AI-first workspace | Free; Starter $6/month billed yearly | Free plan available | ★ 4.5 |
| Asana | Teams coordinating projects and goals across departments | Free; Starter $10.99/user/month billed annually | Free Personal plan and trial | ★ 4.4 |
| Sprout Social | Brands and agencies that need polished reporting, engagement and listening | From $79/seat/month billed annually (Essentials) | 30-day free trial, no card | ★ 4.4 |
| HubSpot AI | Small and mid-size businesses that want AI inside one marketing and sales CRM | Free; Starter from $7/seat/month (new customers) | Free plan available | ★ 4.4 |
| Microsoft Copilot | Individuals and companies that work in Word, Excel, Outlook and Teams | Free; Microsoft 365 Personal $9.99/month, Copilot Business $18/user/month | Free plan available | ★ 4.3 |
| Looka | New businesses that need a logo and brand assets quickly and cheaply | Logos from $35; Brand Kit $96/year | Free to design; pay to download | ★ 2.7 |
ChatGPT is the best all-rounder with agent mode, image creation and the widest app ecosystem. Claude is preferred for long documents, careful writing and coding, with Claude Code included in Pro. Google Gemini is the best value if you live in Gmail and Google Docs, and AI Pro bundles 5 TB of storage.
Semrush covers more marketing channels and has the most complete AI Visibility tracking. Ahrefs is the favorite for backlink analysis and link building. Budget users should also look at Moz and Ubersuggest.
GitHub Copilot is the cheapest multi-model option at $10 a month. Cursor is an AI-first editor, now sold in the X Subscription with Grok models included. Claude Code is the strongest at delegated, multi-file tasks.
Canva is the easiest way to make complete designs. Adobe Firefly is built for commercially safe images and video. Midjourney produces the most artistic images.
ElevenLabs has the most realistic voices, cloning and dubbing. Murf is simpler for business voiceovers and has a very cheap API.
Synthesia is the enterprise choice for training videos. HeyGen is more versatile for marketing, with strong video translation.
ClickUp packs the most features and AI credits for the price. Asana is simpler and easier for whole companies to adopt. Notion AI suits teams that work mostly in docs and wikis.
Jasper is the stronger choice for brand-led marketing content. Copy.ai is better for automating sales and go-to-market workflows. Read our full Jasper vs Copy.ai comparison.