HubSpot AI, branded Breeze, is the set of AI features and agents built into HubSpot’s customer platform. Instead of a standalone chatbot, it lives inside Marketing Hub, Sales Hub, Service Hub and Content Hub, so it can draft emails, landing pages and blog posts, answer customer questions, research prospects and summarize records using the data already in your CRM.
AI features run on HubSpot Credits. Every paid plan includes a monthly credit allowance, and you can buy more at $0.010 per credit.
Key features
- Breeze Assistant to draft content, summarize records and answer questions across HubSpot.
- Customer Agent that resolves support questions on chat and email using your knowledge base.
- Data Agent and Prospecting tools to research companies and enrich CRM records.
- Agent Builder to create custom agents for your own processes.
- AI content tools for emails, landing pages, blogs, social posts and ad copy.
- AI reporting that turns plain-English questions into dashboards.
HubSpot AI pricing
| Marketing Hub plan | Price | Included | Highlights |
|---|---|---|---|
| Free | $0 | Up to 2 users | Forms, email marketing, landing pages, basic AI |
| Starter | From $7/seat/month (new customers; normally $20) | 1,000 contacts, 500 credits | Email automation, simple workflows, AI content |
| Professional | From $800/month (3 seats), $890 monthly | 2,000 contacts, 3,000 credits | Omni-channel automation, ABM, advanced AI agents; $3,000 onboarding |
| Enterprise | From $3,600/month (5 seats) | 10,000 contacts, 5,000 credits | Custom objects, advanced controls; $7,000 onboarding |
Extra Professional seats start at $45 per month and Enterprise seats at $75. Starter pricing shown is a limited-time offer for new customers. Prices increase as you add marketing contacts.
Our experience using HubSpot AI
The biggest advantage is context. When Breeze drafts a follow-up email it knows the contact’s deal stage and past emails, and the Customer Agent answers using your own help articles. That makes the output far more usable than copying data into a general chatbot like ChatGPT.
The downside is that HubSpot gets expensive quickly once you need Professional features, and credit-based AI usage makes budgeting harder.
Who should use HubSpot AI?
HubSpot AI suits small and mid-size businesses that want marketing, sales and support in one system with AI on top. Start with the free CRM, move to Starter for email automation, and only upgrade to Professional when you need advanced automation and agents at scale.
HubSpot AI vs alternatives
For pure ad creative, AdCreative.ai is more specialized. For marketing copy, compare Jasper and Copy.ai. For SEO research and content optimization, pair HubSpot with Semrush or Surfer SEO.
See all AI for Marketing and AI for Business tools.
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Frequently asked questions
Is HubSpot AI free?
The free CRM includes basic AI features. Advanced Breeze agents and higher AI usage need a paid plan, and AI usage draws on HubSpot Credits.
How much does HubSpot Marketing Hub cost?
Starter starts at $7 per seat per month for new customers (normally $20), Professional starts at $800 per month and Enterprise at $3,600 per month.
What are HubSpot Credits?
Credits pay for AI agents and features. Paid plans include a monthly allowance and extra credits cost $0.010 each. Unused credits do not roll over.
Is there an onboarding fee?
Yes. Professional has a one-time $3,000 onboarding fee and Enterprise has a $7,000 fee.
What is Breeze?
Breeze is the name of HubSpot’s AI, including the Breeze Assistant and its AI agents.
