Google Gemini is Google’s AI assistant. It works as a standalone app on the web and phones, replaces Google Assistant on Android, and is built into Gmail, Docs, Sheets, Slides and Drive so it can draft, summarize and analyze inside the tools you already use.
Paid Google AI plans unlock Google’s most capable Gemini model, longer context for big files, Deep Research reports, video generation with Veo, and extra Google One storage. Businesses get Gemini through Google Workspace and the Gemini Enterprise plans.
Key features
- Latest Gemini models with a fast default model on Free and the top model on AI Pro and Ultra.
- Deep Research that browses hundreds of sites and produces a cited report.
- Gemini in Gmail, Docs and Sheets to draft emails, write documents and analyze data in place.
- Veo video and image generation from text prompts on paid plans.
- Gemini Live for real-time voice conversations and camera or screen sharing.
- Gems to save your own custom assistants for repeat tasks.
- NotebookLM with higher limits on paid plans for studying your own sources.
Google Gemini pricing
| Plan | Price | Best for | Highlights |
|---|---|---|---|
| Free | $0 | Everyday questions | Gemini app, Deep Research with limits, image creation |
| Google AI Plus | $4.99/month | Light users | More access to advanced models and extra storage |
| Google AI Pro | $19.99/month | Most individuals | Top Gemini model, Deep Research, Veo, Gemini in Gmail and Docs, 5 TB storage |
| Google AI Ultra | From $99.99/month | Power users and creators | Highest limits, newest experimental features, top video models |
| Gemini Enterprise Business | $21/seat/month | Small and mid-size teams | Agents, Workspace data, admin and security controls |
Google often runs trials and student offers on AI Pro, so check for a discount before you pay. Workspace business plans also include Gemini features, so many companies already have access.
Our experience using Gemini
Gemini shines when the task touches your Google data: summarizing a long Gmail thread, drafting a reply, pulling figures from a Sheet or turning Drive files into a report. Deep Research is fast and thorough and exports straight to Google Docs.
On pure writing and complex reasoning, we found answers slightly less polished than Claude and ChatGPT. The bundled 5 TB of storage on AI Pro makes the subscription easy to justify if you already pay for Google One.
Who should use Google Gemini?
Choose Gemini if your work runs on Gmail, Google Docs and Android, if you want video generation without a separate tool, or if you were going to pay for Google storage anyway. Free is enough for casual questions; AI Pro is the sweet spot for most people.
Google Gemini vs alternatives
ChatGPT is the stronger all-rounder with more apps and agent features, and Claude is better for long writing and coding. If your company runs on Microsoft 365 rather than Google Workspace, Microsoft Copilot is the natural equivalent. For cited research answers, also compare Perplexity.
See all AI Chatbots, or explore AI Video Generation tools if you mostly want Veo-style video.
Related guides
Frequently asked questions
Is Google Gemini free?
Yes. The Gemini app is free with a fast model, image creation and limited Deep Research.
How much is Google AI Pro?
Google AI Pro costs $19.99 per month and includes Google’s top Gemini model, Deep Research, Veo, Gemini in Gmail and Docs and 5 TB of storage.
What is Google AI Plus?
AI Plus is a $4.99 per month entry plan with more access to advanced models and extra storage.
How much is Google AI Ultra?
AI Ultra starts at $99.99 per month and offers the highest limits and newest features.
Does Gemini work in Gmail and Google Docs?
Yes. Paid plans add Gemini to Gmail, Docs, Sheets, Slides and Drive so you can draft and analyze inside those apps.
