Hootsuite is one of the original social media management platforms. It lets teams plan and schedule posts, manage messages and comments in one inbox, run social listening, and measure results across Instagram, Facebook, LinkedIn, X, TikTok, YouTube, Pinterest and more.
Every plan includes Wisdom, Hootsuite’s AI assistant, which generates posts and images, suggests replies and surfaces trends.
Key features
- Publishing and calendar with bulk scheduling and best-time recommendations.
- Wisdom AI to generate posts and images and answer questions about your data.
- Unified inbox with smart replies in customer care (Professional and up).
- Social listening and trend forecasting including 90-day trend forecasts.
- Analytics and reports across networks.
- Team workflows with approvals and permissions.
- Enterprise listening powered by Lumen.
Hootsuite pricing
| Plan | Price (billed annually) | Social accounts | Highlights |
|---|---|---|---|
| Standard | $99/user/month | 10 | Scheduling, analytics, AI posts and images |
| Professional | $199/user/month | Unlimited | Smart replies, 90-day trend forecasting |
| Advanced | Up to $399/user/month | Unlimited | Advanced team and reporting features |
| Enterprise | Custom | Unlimited | Advanced listening, custom setup |
All self-serve plans include a 14-day free trial. Month-to-month billing costs more than annual billing.
Our experience using Hootsuite
Hootsuite shines when several people manage many accounts: the inbox, approvals and reporting keep everyone coordinated. Wisdom is useful for quick post drafts and for asking questions about performance.
For smaller teams the price is hard to justify; Buffer covers scheduling for a fraction of the cost. Compared with Sprout Social, Hootsuite is similar in price, and the choice often comes down to interface preference.
Who should use Hootsuite?
Hootsuite is for social media teams, agencies and mid-size to large businesses that manage multiple brands and need engagement, listening and reporting.
Hootsuite vs alternatives
Sprout Social is its closest rival. Buffer is cheaper and simpler. Ocoya and Predis.ai focus on AI-generated content. HubSpot AI adds CRM-connected social tools.
See all AI Social Media tools.
Related guides
Frequently asked questions
How much does Hootsuite cost?
Standard starts at $99 per user per month billed annually, Professional at $199 and Advanced at up to $399. Enterprise is custom.
Does Hootsuite have a free plan?
No, but self-serve plans include a 14-day free trial.
What is Hootsuite Wisdom?
Wisdom is Hootsuite’s AI assistant included in every plan. It generates posts and images and helps with replies and insights.
Does Hootsuite do social listening?
Yes. Trend forecasting is on Professional and above, and advanced listening is available on Enterprise.
Hootsuite or Buffer?
Hootsuite is better for teams that need inbox, listening and advanced reports; Buffer is better for simple, low-cost scheduling.
