Sprout Social is a social media management platform used by brands and agencies to publish content, engage with audiences, monitor conversations and report on performance across major networks.
Its AI includes Trellis, an AI agent that answers questions about your social data and helps with tasks, and AI Assist, which enhances posts and replies. Trellis uses monthly AI credits, while AI Assist features do not.
Key features
- Publishing calendar with approvals and optimal send times.
- Smart Inbox that brings messages from every network into one place.
- Trellis AI agent with monthly AI credits per seat.
- AI Assist to enhance posts (Professional) and replies (Advanced).
- Analytics and reporting with customizable, presentation-ready reports.
- Social listening as an add-on.
- Employee advocacy and integrations including CRM and helpdesk tools.
Sprout Social pricing
| Plan | Price per seat (annual) | Highlights | AI |
|---|---|---|---|
| Essentials | $79/month ($99 monthly) | Up to 5 profiles | Trellis |
| Standard | $199/month | Core publishing, inbox and reporting | Trellis with 100 AI credits per seat |
| Professional | $299/month | Advanced reports and workflows | Plus Enhance Post by AI Assist |
| Advanced | $399/month | Automation and advanced engagement | Plus Enhance Reply by AI Assist |
| Enterprise | Custom | Large organizations | Custom |
All plans start with a 30-day free trial and no credit card. The Trellis Plus add-on adds 1,000 AI credits per seat per month for $28 per seat on annual billing.
Our experience using Sprout Social
Sprout’s reports are the best we have used: clear, good-looking and easy to share with clients or leadership. The Smart Inbox makes it simple for a team to handle comments and messages without missing anything.
Trellis is helpful for quick questions like which posts drove the most engagement last month. The main barrier is price; smaller teams usually get more value from Buffer.
Who should use Sprout Social?
Sprout Social suits in-house social teams, agencies and enterprises that care about reporting, customer care on social and collaboration. Small teams can start on Essentials.
Sprout Social vs alternatives
Hootsuite is similar in scope and price. Buffer is much cheaper for basic scheduling. Ocoya and Predis.ai focus on AI content creation. HubSpot AI connects social with your CRM.
See all AI Social Media tools.
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Frequently asked questions
How much does Sprout Social cost?
Essentials costs $79 per seat per month on annual billing, Standard $199, Professional $299 and Advanced $399. Enterprise is custom.
Does Sprout Social have a free trial?
Yes. A 30-day free trial with no credit card required.
What is Trellis?
Trellis is Sprout Social’s AI agent. It uses AI credits to answer questions and help with tasks.
Does AI Assist use credits?
No. AI Assist features such as Enhance Post and Enhance Reply do not use AI credits.
Is Sprout Social worth it?
For teams that need strong reporting and engagement tools, yes. Solo creators will find cheaper tools enough.
