Copy.ai began life as an AI copywriting generator and has since repositioned itself as a go-to-market (GTM) AI platform. Today it combines a multi-model chat assistant with workflows: chains of AI actions that automate repeatable sales and marketing processes such as account research, inbound lead processing, content production and translation.
Key features
- Multi-model chat: unlimited words in chat with models from OpenAI, Anthropic and Google Gemini.
- Workflows: link research, content generation and integrations into automated processes, for example writing an SEO article or building an account plan.
- Brand Voice and Infobase: store company knowledge and tone so outputs stay consistent.
- GTM use cases: prospecting, deal coaching and forecasting, account-based marketing, localization and CRM enrichment.
- Flexible credits: add usage-based workflow credits as your needs grow.
Copy.ai pricing
| Plan | Price | Seats | Highlights |
|---|---|---|---|
| Chat | $29/month, or $24/month billed yearly | 5 | Unlimited chat words and projects, multiple AI models |
| Growth | $1,000/month ($12,000/year) | 75 | 20,000 workflow credits per month |
| Expansion | $2,000/month ($24,000/year) | 150 | 45,000 workflow credits per month |
| Scale | $3,000/month ($36,000/year) | 200 | 75,000 workflow credits per month |
| Enterprise | Custom | Custom | API access, bulk workflow runs, 20+ integrations, dedicated support |
Who should use Copy.ai?
The Chat plan suits freelancers and small teams who want a capable AI writing assistant with access to several top models. The Growth plan and above are built for revenue teams that want to automate prospecting and content at scale. If your focus is brand-led marketing content, compare it with Jasper.
Copy.ai vs alternatives
Copy.ai vs Jasper: Jasper is stronger for brand consistency and marketing content, while Copy.ai is stronger for automating sales and GTM processes. Also consider Writesonic, HubSpot AI and AdCreative.ai for ad creatives.
Copy.ai vs Notion AI: Notion AI is the better pick if your team already plans and documents its work in Notion.
Explore more tools in AI for Marketing and AI for Writing.
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Frequently asked questions
Is Copy.ai free?
Copy.ai offers a way to try it for free. Paid plans start at $29 per month, or $24 per month when billed yearly.
What are workflow credits?
Credits measure the computing power a workflow uses. The number of credits a run consumes depends on its steps and how much content it generates.
Which AI models does Copy.ai use?
The Chat plan gives you access to models from OpenAI, Anthropic and Google Gemini.
Does Copy.ai have an API?
API access is part of the Enterprise plan.
