HeyGen is an AI video platform for creating presenter-style videos with AI avatars. You can use stock presenters or create a Custom Video Avatar of yourself, write a script, and generate a video with natural lip-synced speech.
Its video translation feature dubs existing videos into other languages while matching voice and lip movements, and the Video Agent can turn a short prompt into a complete video. Paid plans now also include generative video models such as Veo 3.1 and Seedance.
Key features
- Avatar IV, Avatar V and cinematic avatars for lifelike presenters.
- Custom Video Avatar with your own face and voice.
- Video translation with lip sync in 175+ languages.
- Video Agent that creates videos from a prompt.
- Generative models including Veo 3.1 and Seedance 2.5 on Pro.
- Brand kits, SCORM and integrations on Business.
- API for automated video creation.
HeyGen pricing
| Plan | Monthly | Yearly | Highlights |
|---|---|---|---|
| Free | $0 | $0 | 3 watermarked videos/month, up to 1 minute |
| Creator | $29/month | $24/month | 600 credits, 1080p, no watermark, 30-minute videos |
| Pro | From $49/month | 2 months free | 1,000+ credits, 4K, cinematic avatars, Veo 3.1, Seedance |
| Business | $149/month + $20/seat | 2 months free | 1,500 credits, 60-minute videos, SSO, brand kit, SCORM |
| Enterprise | Custom | Custom | Custom credits, SCIM, dedicated support |
Credits are shared across features, and usage depends on the model, length and complexity of each video. Pro tiers scale up to 100,000 credits. Unused credits roll over for one month on paid plans.
Our experience using HeyGen
HeyGen avatars are among the most natural we have tested, and the Custom Video Avatar is good enough for social clips and sales outreach. Video translation is a standout: one recording becomes a dozen localized versions with convincing lip sync.
For enterprise training at scale, Synthesia has stronger governance features. For cinematic generative footage, Runway gives more control.
Who should use HeyGen?
HeyGen suits marketers, creators, sales teams and educators who want to produce talking-head and translated videos quickly without filming.
HeyGen vs alternatives
Synthesia is the main enterprise alternative. Runway and Pika focus on generative video. For voice-only content, try ElevenLabs.
See all AI Video Generation and AI for Marketing tools.
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Frequently asked questions
Is HeyGen free?
Yes. The free plan includes 3 watermarked videos per month up to 1 minute long.
How much does HeyGen cost?
Creator costs $29 per month or $24 billed yearly, Pro starts at $49 per month and Business at $149 per month plus $20 per seat.
Can HeyGen translate my videos?
Yes. It translates videos into 175+ languages with voice and lip sync.
Can I make an avatar of myself?
Yes. Every plan includes a Custom Video Avatar, and Business includes five.
How do HeyGen credits work?
Credits are shared across features. The amount used depends on the model, video length and complexity.
