Looka is an AI-powered logo maker and branding platform. You enter your business name, pick styles, colors and symbols you like, and Looka generates dozens of logo options that you can customize in a simple editor.
Beyond the logo, Looka’s Brand Kit creates matching business cards, social media profiles and posts, email signatures, letterheads, invoices and brand guidelines, and the Brand Kit Web plan adds an AI-generated website.
Key features
- AI logo generator that creates options from your name, industry and style choices.
- Logo editor to adjust fonts, colors, icons and layouts.
- Brand Kit with 300+ ready-to-use branded assets.
- Social media kit with profile images and post templates.
- Business cards and email signatures that match your logo.
- AI website builder in Brand Kit Web.
- Brand guidelines to keep your identity consistent.
Looka pricing
| Option | Price | Type | Includes |
|---|---|---|---|
| Basic Logo Package | $35 | One-time | One low-res PNG logo file |
| Premium Logo Package | $72 | One-time | PNG, EPS, SVG and PDF files, color variations, unlimited changes, full ownership |
| Brand Kit Subscription | $96/year | Annual | Logo files, unlimited changes, 300+ branded assets, brand guidelines |
| Brand Kit Web Subscription | $129/year | Annual | Everything in Brand Kit plus an AI-generated website |
Designing logos in Looka is free; you only pay to download. You keep full ownership of your logo even after a Brand Kit subscription ends.
Our experience using Looka
From typing a business name to a downloadable logo takes about ten minutes. The generated options are clean and professional, and the editor is simple enough for anyone. The Brand Kit is the real value: dozens of matching assets ready on day one.
Because logos are built from icons and fonts in Looka’s library, they are not as distinctive as a custom design. For more control over social and marketing graphics later, many businesses move on to Canva.
Who should use Looka?
Looka is ideal for startups, side businesses, freelancers and small local businesses that need a professional-looking logo and brand kit fast, on a small budget. Choose the Premium package for just a logo, or Brand Kit if you also need business cards and social assets.
Looka vs alternatives
Canva has a logo maker plus far more design tools. For custom illustration-style logos, try Midjourney or Adobe Firefly and refine the result in Figma.
Browse all AI for Design and AI for Business tools.
Related guides
Frequently asked questions
Is Looka free?
You can design logos in Looka for free. You pay when you want to download files.
How much does a Looka logo cost?
The Basic Logo Package costs $35 for one PNG, and the Premium Logo Package costs $72 for high-res and vector files.
Do I own my Looka logo?
Yes. Premium and Brand Kit customers get full ownership, even after a subscription ends.
What is the Looka Brand Kit?
A $96 per year subscription with your logo files plus 300+ branded assets like business cards, social posts and brand guidelines.
Does Looka make websites?
Yes. Brand Kit Web at $129 per year adds an AI-generated website.
