Adobe Firefly is Adobe’s family of generative AI models and its web and mobile app for creating images, video, audio and designs from text prompts. Firefly also powers features across Adobe’s apps, such as Generative Fill in Photoshop.
Firefly’s own models are trained on licensed content such as Adobe Stock and public-domain material, which is why many brands consider it safe for commercial work. Paid plans also give access to partner models from Google, OpenAI, Flux and others, all using a shared pool of generative credits.
Key features
- Text to image with Firefly Image models and partner models.
- Generative Fill and Expand for editing images, also in Photoshop.
- Text to video and image to video with the Firefly Video Model.
- Generate Speech, sound effects and music for complete media projects.
- Translate audio and video into other languages.
- Firefly Boards for unlimited moodboarding and ideation.
- Content Credentials that label AI-generated content.
Adobe Firefly pricing
| Plan | Price | Generative credits/month | Highlights |
|---|---|---|---|
| Free | $0 | Daily free generations | Try image features |
| Firefly Standard | $9.99/month | 2,000 | Up to 20 five-second videos, partner models |
| Firefly Pro | $19.99/month | 4,000 | Up to 40 videos, Adobe Express Premium, Photoshop web and mobile |
| Firefly Pro Plus | $49.99/month | 10,000 | Up to 100 videos and more audio |
| Firefly Premium | $199.99/month | 50,000 | Unlimited Firefly Video Model access |
| Teams | From $19.99/license/month | 4,000 and up | Admin tools, Adobe Fonts, 24×7 support |
All paid individual plans include unlimited standard image features such as Generative Fill. Premium features like video and partner models use credits. Creative Cloud plans also include generative credits.
Our experience using Adobe Firefly
Firefly is excellent for practical commercial images: product scenes, backgrounds, banners and photo edits. Generative Fill in Photoshop remains one of the most useful AI features for designers.
For pure artistic quality, Midjourney still produces more striking images, but having Google, OpenAI and Flux models alongside Firefly in one app makes Firefly a flexible all-in-one choice.
Who should use Adobe Firefly?
Adobe Firefly suits designers who already use Photoshop or Adobe Express, marketing teams that need commercially safe visuals, and creators who want image, video and audio generation in one subscription. Standard is enough for images; choose Pro or higher for video.
Adobe Firefly vs alternatives
Midjourney is the favorite for artistic images. Canva is easier for quick social graphics. Stable Diffusion is the open-source option you can run yourself. For AI video, compare Runway and Pika.
See all AI for Design and AI Image Generation tools.
Related guides
Frequently asked questions
Is Adobe Firefly free?
Yes. The free plan includes daily free generations for standard image features.
How much does Adobe Firefly cost?
Firefly Standard costs $9.99 per month, Pro $19.99, Pro Plus $49.99 and Premium $199.99.
Is Adobe Firefly safe for commercial use?
Adobe trains Firefly models on licensed and public-domain content and designs them for commercial use. Partner models may have different terms.
Can Adobe Firefly make videos?
Yes. Paid plans include text-to-video and image-to-video with the Firefly Video Model, limited by your credits.
What are generative credits?
Credits are used by premium features such as video, speech and partner models. Each plan includes a monthly amount.
