Canva is an online design platform used for social media graphics, presentations, videos, documents, print materials, websites and more. You start from thousands of templates, drag in photos, text and elements, and export or publish directly.
Canva’s AI features, grouped as Canva AI and Magic Studio, generate images and designs from prompts, write and rewrite copy, resize a design for every platform, remove or replace backgrounds, and edit photos with simple instructions. Standard, Premium and Ultra AI tools share a monthly AI allowance that depends on your plan.
Key features
- Templates and stock covering social posts, presentations, video, print and web.
- Canva AI and Magic Media for text-to-image and design generation.
- Magic Resize to adapt one design to many sizes at once.
- Background Remover and Magic Edit for fast photo editing.
- Magic Write for copy, captions and presentations.
- Brand Kit with logos, colors and fonts for consistent designs.
- AI Pass add-on with up to 40x more AI than Pro.
Canva pricing
| Plan | Price (US) | Best for | Highlights |
|---|---|---|---|
| Free | $0 | Individuals starting out | Templates, basic AI uses, 5 GB storage |
| Pro | $144/year for one person | Solo creators | Premium templates and stock, Magic Studio, Brand Kit, more AI |
| Business | About $250/year per person | Individuals and small teams | More AI access, advanced brand tools, ad performance insights |
| Enterprise | Custom | Large organizations | SSO, governance, brand controls, priority support |
| Education and Nonprofits | Free | Eligible schools and nonprofits | Most premium features at no cost |
Canva lowered Pro to $144 per year in September 2026 and reduced the free plan’s AI uses. Prices are shown in local currency in many countries. The AI Pass add-on is available for Pro and Business plans.
Our experience using Canva
For social media and marketing content, Canva is hard to beat on speed. Magic Resize alone saves hours, and the background remover is accurate. Text-to-image results are good for illustrations and backgrounds, but Midjourney and Adobe Firefly produce more striking images.
Teams benefit most from Brand Kits and shared folders. Professional designers will still prefer Figma or Adobe tools for detailed layout and UI work.
Who should use Canva?
Canva is ideal for small business owners, marketers, social media managers, teachers and anyone who needs good-looking designs without design training. Start free and upgrade to Pro once you want premium templates, Brand Kit and more AI.
Canva vs alternatives
For pro-grade image generation, compare Adobe Firefly and Midjourney. For UI and product design, Figma AI is the standard. For logos and brand identity, Looka is quicker. For ad creatives at scale, see AdCreative.ai.
Browse all AI for Design and AI Image Generation tools.
Related guides
Frequently asked questions
Is Canva free?
Yes. Canva Free includes templates, design tools and a limited number of AI uses.
How much is Canva Pro?
Canva Pro costs $144 per year for one person in the US, about $12 per month.
What AI tools does Canva have?
Canva AI and Magic Studio include text-to-image, Magic Resize, Magic Write, Background Remover and Magic Edit.
Is there a limit on Canva AI?
Yes. Standard, Premium and Ultra AI tools share a monthly allowance that depends on your plan. The AI Pass add-on adds much more.
Is Canva free for teachers?
Yes. K-12 educational organizations and nonprofits can use most premium features for free.
