Frase is an AI content platform for SEO and generative engine optimization (GEO). It analyzes the pages that rank for a keyword, builds a brief, helps you write or generate an optimized draft, and scores your content for both Google and AI answer engines.
Beyond writing, Frase audits existing pages, protects published content with Content Guard monitoring, and tracks whether ChatGPT, Google AI, Perplexity, Claude and Gemini mention your brand for the prompts you care about.
Key features
- SERP research and briefs built from the top-ranking pages.
- SEO and GEO scores to optimize for search rankings and AI citations.
- Agent drafting and auto-publishing to produce and publish articles faster.
- AI Visibility monitoring across major AI engines with prompt tracking.
- Content audits and Content Guard to find and fix decaying pages.
- API, MCP and CLI access to plug Frase into your own workflows.
- Frase Answers widget for an on-site AI answer box.
Frase pricing
| Plan | Monthly | Yearly (per month) | Key limits |
|---|---|---|---|
| Starter | $49/month | $39 | 1 seat, 1 domain, 10 articles, 20 AI prompts |
| Professional | $129/month | $103 | 3 seats, 5 domains, 40 articles, Perplexity tracking |
| Scale | $299/month | $239 | 5 seats, 10 domains, 100 articles, Claude and Gemini tracking |
| Enterprise | Custom | Custom | White label, SSO, SLA, all AI engines |
All self-serve plans include a 7-day free trial with no credit card. Extra seats cost $29 per month on Professional and Scale. FraseCMS hosting is free up to 100,000 page views, with paid tiers from $19 per month.
Our experience using Frase
Frase is quick at the research step: in a minute you see the headings, questions and topics the top pages cover, which makes briefs for writers much easier. The GEO score is a useful extra check that content answers questions clearly enough to be quoted by AI assistants.
Generated drafts are a good starting point but need editing for accuracy and voice. Compared with Surfer SEO, Frase is stronger on research and AI visibility, while Surfer’s content editor is a bit more polished.
Who should use Frase?
Frase suits SEO writers, content marketers and small agencies who produce search content regularly and want to track AI visibility too. Start with the free trial, then choose Professional if you publish more than a few articles a month.
Frase vs alternatives
The closest alternative is Surfer SEO. For keyword and competitor research, use it alongside Semrush or Ahrefs. For general AI writing, compare Jasper and Writesonic.
See all AI for SEO and AI for Writing tools.
Related guides
Frequently asked questions
How much does Frase cost?
Starter costs $49 per month or $39 billed yearly, Professional $129 or $103, and Scale $299 or $239. Enterprise is custom.
Does Frase have a free trial?
Yes. Starter, Professional and Scale include a 7-day free trial with no credit card required.
What is a GEO score?
It estimates how well your content is structured to be quoted and cited by AI answer engines like ChatGPT and Google AI.
Which AI engines does Frase track?
Starter tracks ChatGPT and Google AI, Professional adds Perplexity, and Scale adds Claude and Gemini.
Frase or Surfer SEO?
Frase is stronger for research and AI visibility, while Surfer is known for its content editor and on-page scoring.
