Moz Pro is an SEO software suite from Moz, the company behind the Domain Authority metric. It includes keyword research, rank tracking, site crawls, backlink research and on-page recommendations, plus the free MozBar browser extension.
In 2026 Moz Pro adds AI and GEO features to every main plan: AI Overviews by keyword, AI Visibility dashboards, tracked prompts across GPT, Gemini and Google AI Mode, AI sentiment and citation data, and AI content briefs.
Key features
- Keyword Explorer with suggestions by topic and AI Overviews by keyword.
- Link Explorer with Domain Authority, Brand Authority and link tracking lists.
- Site Crawl to find technical SEO issues.
- Rank tracking including mobile rankings.
- AI Visibility dashboards with tracked prompts, sentiment and citations.
- AI content briefs to plan content that ranks and gets cited.
- MozBar Premium for on-page metrics while you browse.
Moz pricing
| Plan | Monthly price | Yearly (per month) | Key limits |
|---|---|---|---|
| Starter | $49/month | – | 1 website, entry-level tools |
| Standard | $99/month | $79 | 1 user, 3 sites, 300 keywords, 150 prompts, 3 AI dashboards |
| Medium | $179/month | $143 | 2 users, 10 sites, 1,500 keywords, 300 prompts, 10 AI briefs |
| Large | $299/month | $239 | 3 users, 25 sites, 3,000 keywords, 600 prompts, 50 AI briefs |
| Enterprise | Custom | Custom | For large businesses and agencies |
Yearly billing saves 20%. Extra AI Visibility dashboards cost $20 each and extra tracked prompts cost $50 per 100. The Medium plan includes a free trial.
Our experience using Moz Pro
Moz Pro is the easiest major SEO suite to hand to a beginner or a client. Reports are clean, recommendations are explained in plain language, and the Moz learning resources are excellent.
Its keyword and backlink data is solid but smaller than Ahrefs and Semrush, so advanced link builders may miss data. The AI Visibility features are a welcome addition at this price point.
Who should use Moz?
Choose Moz Pro if you run SEO for a small business or a handful of client sites and want AI visibility tracking without paying enterprise prices. Medium is the best value for most teams.
Moz vs alternatives
Semrush and Ahrefs offer deeper data at higher prices. Ubersuggest is cheaper still. For content optimization, add Surfer SEO or Frase.
Browse all AI for SEO tools.
Related guides
Frequently asked questions
How much does Moz Pro cost?
Moz Pro Standard costs $99 per month, Medium $179 and Large $299, or $79, $143 and $239 per month billed yearly. A Starter plan costs $49 per month.
Does Moz Pro have a free trial?
Yes. You can try Moz Pro free before subscribing.
Does Moz track AI search visibility?
Yes. Standard, Medium and Large include AI Visibility dashboards and prompt tracking across GPT, Gemini and Google AI Mode.
What is Domain Authority?
Domain Authority is a Moz score from 1 to 100 that predicts how well a site is likely to rank based on its link profile.
Is Moz cheaper than Semrush and Ahrefs?
Yes. Moz plans start lower and include multiple users on Medium and Large.
